如果说舆论宣传的目的在通过信息传递、舆论引导和宣传教育来影响社会,那么,这种影响力的大小、强弱和好坏,很大程度上取决于舆论宣传的吸引力。我们不能期望无观众的演出。然而,在今天,在市场经济的条件下,在复杂的受众群体和各异的心态背 If the purpose of media publicity is to influence society through information transmission, media guidance and publicity and education, then the size, strength, and quality of such influence depends to a large extent on the attractiveness of media publicity. We can not expect no spectators to perform. However, today, under the conditions of a market economy, in complex audiences and with different mindsets