当代国产动画的发展存在很多弊端,受众范围小且没有形成完整的产业链,本文从当前国产动画发展的现状来探究发展方向,利用传统文化IP将内容和形式有机结合起来,摆脱当前在内容与形式之间摇摆并且内容单薄、形式陈旧的发展现状,推动国产动画创造出属于自己的优秀作品和精神文化财富。 There are many shortcomings in the development of contemporary domestic animation, the audience is small and does not form a complete industrial chain. This paper explores the direction of development from the current development of domestic animation, the use of traditional culture IP content and form organically combine to get rid of the current content and content Swinging between forms and content is thin, the form of obsolete development status, promote domestic animation to create their own outstanding works and spiritual and cultural wealth.