国内钢铁企业已告别增长黄金期,进入低速增长期,这无疑给钢铁规划咨询机构带来重重挑战。会议经济,作为现代商业品牌推广方式,通过搭建客户沟通平台,不仅促使钢铁规划咨询机构实现经济效应,还可拉近客户距离、了解客户需求,甚至有利开辟第三产业,获取高额利润。笔者依据多年从事客户关系、会议经济的经验,基于在钢铁规划咨询业的工作实践,从要素、方式、形式三方面,对为何、如何发展会议经济作了详尽论述。 Domestic steel companies have bid farewell to the golden period of growth, into a period of slow growth, which undoubtedly brought numerous challenges to the steel planning consultancy. Conference economy, as a way to promote modern commercial brands, not only helps steel planning and consulting agencies to realize economic effect, but also helps them understand the needs of customers and even help the tertiary industry to gain high profits. Based on years of experience in customer relations and conference economy, the author gives a detailed account of why and how to develop the economy of the conference based on the work practices in the steel planning consultancy industry from three aspects of elements, ways and forms.