一、无形资产经营所创造的利润将超过有形资产。企业的集体知识、专有技术、品牌商标、人员素质、组织结构、企业文化等无形资产是真正不能或难以被其他企业复制的稀缺资源,也是企业创造有形资产、创造较高附加价值的“核心竞争能力”。在新时代,企业的竞争是无形资产的竞争,无 First, the profits created by the operation of intangible assets will exceed the tangible assets. Intangible assets such as collective knowledge, know-how, brand name, quality of personnel, organizational structure and corporate culture of an enterprise are scarce resources that can not or can not be duplicated by other enterprises. They are also the core of enterprises in creating tangible assets and creating higher added value Competitiveness. " In a new era, the competition of enterprises is the competition of intangible assets