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华润称雄“30年河东,40年河西”。不错。青岛啤酒、燕京啤酒与华润啤酒,当人们还在津津乐道于这样依序排列的啤酒业格局时,该格局早在2002年年底就被颠覆了;而根据我们的预测,到2003年年底,啤酒业格局将被彻底颠覆。在新的格局中,一向被人诟病的华润啤酒,已经把所有不幸的竞争对手笼罩在它的阴影之下——现在,它已经牢牢坐稳中国啤酒业第一把交椅。而青岛啤酒和燕京啤酒则分别落在了第二和第三的位置上。一年左右的市场重组奠定了华润啤酒市场格局颠覆者的地位。啤酒业争霸事实上已经走过了一轮。已故的彭作义先生曾在2001年的这个时候预言三大啤酒巨头应该在3到5年的时间里才能分出胜负。“彭大将军”无法料到的是,一向被他认为只有凶猛资本而无专业经验的华润啤酒居然这么早就坐上了啤酒业第一把交椅。“我们是必须做到行业前三名的。”华润集团总经理宁高宁曾经说。对于这样一个结果,华润自己似乎并不感到惊奇。早在1993年原华润创业(0291,HK)总经理黄铁鹰单枪匹马地开始展开啤酒业务购并的时候,华润就做好了“当
CR leader ”30 years Hedong, 40 years Hexi“. Not bad Tsingtao Brewery, Yanjing Brewery and China Resources Brewery, the pattern was reversed as early as the end of 2002 when people were still talking about the beer industry in this order. According to our forecast, by the end of 2003 , Beer industry will be completely subversive pattern. In the new landscape, the always-criticized China Resources Brewery has shrouded all its unfortunate competitors in the shadow of it - and now it is firmly in the top spot in China’s beer industry. Tsingtao Brewery and Yanjing Brewery fell into second and third positions respectively. A year or so of the market restructuring laid the foundations of CR Brewer’s market structure. Beer industry hegemony has actually gone through a round. The late Mr. Poon Zuoyi predicted at this time in 2001 that the Big Three beer giants should have a chance to score in three to five years. ”Peng generals “ Unexpectedly, China Resources Beer, who has always been considered by him to have only the ferocious capital and no professional experience, has actually got the top spot in the beer industry. ”We must do the top three in the industry. “ Ning Gaoning, general manager of China Resources Group once said. For such a result, China Resources itself does not seem surprised. As early as 1993, when Huang Tieying, former general manager of China Resources Enterprise (0291, HK), started the beer business acquisition alone, CRRC did a good job of ”