一个新品牌在建构期间,很自然地会在市场上找几个看齐的对象,知名品牌在这时候便被拿来做标杆,它们的外形与内涵会被解构与分析,一群营销专家事后诸葛地研究它们的成功原因,客户经常指名设计师要做到如同这些知名品牌的状态。但知名品牌在发迹前是否曾经追踪当时的知名品牌?它们的设计哲学是否曾经以其他知名品牌为蓝本? A new brand in the construction period, it is natural to find a few in the market on the same object, well-known brands at this time will be used as a benchmark, their shape and content will be deconstructed and analyzed, a group of marketing experts Gently Study their success reasons, customers often named designers to do as the status of these well-known brands. However, well-known brands in the fortune before tracking the then well-known brands? Their design philosophy has been based on other well-known brands?