选题策划 ,又谓选题谋划 ,如今在出版界成为热门话题 ,它在图书精品战略和市场营销决策中具有“第一推动力”的作用。而要使选题策划真正成为图书出版强劲的“第一推动力” ,实非易事。我把多年从事选题策划实践的心得 ,归纳为如下“六要” ,这就是 :一要“标新”。知识在世界 Topic planning, also known as the topic of planning, is now a hot topic in the publishing industry, it is in the book boutique strategy and marketing decision-making with “the first impetus” role. However, to make the topic planning truly become the “first impetus” of publishing books is really not an easy task. I have many years of experience in planning and planning topics, summarized as follows “six to”, this is: one should be “the new standard.” Knowledge in the world