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主流媒体应在市场化中引导时代舆论,弘扬主流价值,促进社会主义核心价值的普及,同时,要推进理念创新、转换话语表达方式,重塑官方媒体的权威品牌。本文以杭州“我们圆桌会”电视谈话节目、《杭州》杂志、《都市快报》为例,阐释杭州媒体坚持党政部门主导,打造民生媒介平台;转换媒体话语形式,重塑主流媒介权威;倡导人文关怀,弘扬核心价值导向等方面的创新实践。
The mainstream media should guide the media in the market, promote the mainstream value and promote the popularization of the core values of socialism. At the same time, it is necessary to promote the concept innovation, change the way of discourse expression, and reshape the authoritative brand of the official media. This article takes Hangzhou “our roundtable ” TV talk show, “Hangzhou” magazine and “City Express” as an example to illustrate that Hangzhou media insists on leading the party and government departments and builds a livelihood media platform; and transforms media discourse forms to reshape the mainstream media authority ; Advocating humane care and carrying forward the innovative practice of core value orientation.