随着农村市场消费水平的不断升级,农村电商成为畅通农村商品流通渠道的有效途径。数据显示,2015年,农村网购市场规模达3530亿元,2016年达4823亿元,同比增长36.6%,预计2017年将突破6000亿元。到农村去,正在成为众多企业布局电商的选择。近年来,根据集团公司大力发展农村电商的战略部署,集团公司浙江省分公司从供给及需求两端,潜心研究农民购买习惯和农村市场 As the level of consumption in rural markets continues to escalate, rural e-commerce has become an effective way to smooth the flow of rural commodities. Data show that in 2015, the rural online shopping market reached 353 billion yuan, reaching 482.3 billion yuan in 2016, an increase of 36.6% over the same period of previous year and is expected to exceed 600 billion yuan in 2017. Go to the countryside, is becoming the choice of many business layout electricity supplier. In recent years, in accordance with the strategic plan of the group companies to develop rural electricity suppliers, the Zhejiang branch of the group company, from the supply and demand ends, has devoted themselves to researching farmers’ purchasing habits and rural markets