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本文分析了商业企业面临的新挑战。指出创新是迎接挑战的必由之路 ,并提出了企业创新所必需的宏观环境改善措施和企业自身创新的途径。
This article analyzes the new challenges that business enterprises face. It is pointed out that innovation is the only way to meet the challenges and proposes the macroeconomic environment improvement measures and the ways of enterprises’ own innovation necessary for enterprise innovation.