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在传播学的研究中,群体领袖的出现让大众媒体和受众的关系又进一步明朗了起来。群体领袖通过第一时间接触到大众媒体,形成自己的一套认知系统,也成为舆论领袖,进而影响群体成员。群体个体成员的心理受群体固有的观念、属性、特征等的影响,并慢慢屈从于群体,从而达到整个群体的一致。群体领袖可以一呼百应,但也可以形成沉默的螺旋效应,或者在某些事件发生时可能导致群体暴力和愚昧。本文从几个方面入手来分析群体领袖是如何对群体的心理造成影响的。
In the study of communication studies, the emergence of group leaders further clarified the relationship between mass media and audiences. As soon as the group leaders reach the mass media, they form their own cognitive system and become opinion leaders, thereby influencing the group members. The psychology of individual members of a group is influenced by the inherent concepts, attributes and characteristics of the group, and slowly subordinates to the group so as to achieve the consensus of the entire group. Group leaders can get a whirlpool, but they can also create a silent spiral effect or, in the case of certain events, lead to violence and ignorance of the group. This article starts from several aspects to analyze how group leaders affect group psychology.