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浙江绍兴有一家酿酒厂,在去年市场疲软的形势下,1—11月份产值、销售收入和实现利税分别比上年增长24%、52%和21%。该厂经济效益从何而来?一重产品质量。这家厂历来注重产品质量。“精心酿名酒”是该厂的宗旨,牌子是该厂的命根子。他们首先保证产品质量,严格地把好放水关、配料关,决不做“大水酒”。他们坚持优质促销,薄利多销,近年来,该厂的牌子在市场上越来越“吃香”,因
In Shaoxing, Zhejiang, there was a brewery. In the weak market last year, the output value, sales revenue, and profits and taxation for January to November increased by 24%, 52%, and 21% respectively from the previous year. Where does the plant’s economic benefit come from? A product quality. This factory has always paid attention to product quality. “Elaborate brewing wine” is the purpose of the plant, and the brand is the lifeblood of the plant. They first ensured the quality of their products, strictly controlled the release of water and ingredients, and never made any “big water wine.” They insist on high-quality promotions, and they are puerile. In recent years, the brand of the plant has become increasingly popular in the market.