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著名市场调研机构NPD去年年底的一份研究报告显示,2009年欧洲地区玩具市场(包括9个主要消费国)授权玩具销售超过30亿英镑(约为人民币317亿元)。这9个国家的市场侧重不尽相同:西班牙、葡萄牙、意大利和英国的市场较倾向于授权项目本身,而德国、奥地利、波兰、比利时和法国市场相对更注重品牌。整体来说,英国在欧洲授权玩具市场中继续领跑。授权玩具是动画电视片创收的一个重要环节,下面让我们看看英国今年有哪些最具人气或有潜质的剧集,而其授权玩具又有哪些新的走向。
According to a research report released by the NPD at the end of last year, a well-known market research agency, the toy market in Europe (including nine major consumers) in 2009 authorized toys to sell over 3 billion pounds (about 317.7 billion yuan). The markets in these nine countries vary in their focus: the markets of Spain, Portugal, Italy and the United Kingdom tend to authorize the project itself, while the markets of Germany, Austria, Poland, Belgium and France are relatively more brand-focused. Overall, the UK continues to lead the European licensed toy market. Authorized toys is an important part of the revenue generated from the production of animated TV. Now let’s look at some of the most popular or promising episodes in the UK this year, and what are the new trends in the licensing of toys.