体育新闻报道长久存在性别失衡的现象,这样普遍的文化现象传递出男优女劣的意识形态,维系了男性在运动领域内的霸权地位。本文采用量化的内容分析与质化的论述分析两种研究路径,对2008年～2011年台球项目的国内体育新闻报道的性别意涵进行分析。研究发现,无论从内容分析还是论述分析,最终都可归结到女性运动论述中的“美貌神话”。 Sports news reports have long been a phenomenon of gender imbalance, so that the general cultural phenomenon delivers the ideology of a male superior, and maintains the hegemony of men in the field of sports. This paper uses quantitative content analysis and qualitative analysis of the two approaches to analyze the gender significance of the domestic sports news reports from 2008 to 2011 Billiards. The study found that “beauty fairy tale” can be attributed to women’s movement in the end both in terms of content analysis and discourse analysis.