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目前,我国网络视频企业中正在掀起一股并购风潮。我国网络视频企业伴随着社会经济和电子合计的发展逐渐呈现收视率上涨、市场化经营、和企业规模化和规范化经营的趋势。为了实现企业的经济效益、市场效益和协同经营消息,网络视频企业逐渐走上了企业合并经营的发展路线。然而,在网络视频企业合并的过程后中,企业合并的风险时刻存在,严重威胁到了网络视频企业的经营和发展。本文结合网络视频企业经营和发展的先做,对网络视频企业并购的风险与动机进行了研究与阐述。
At present, China’s network video companies are setting off a wave of mergers and acquisitions. With the development of social economy and electronic aggregates, the online video enterprises in our country are gradually showing the trend of rising ratings, marketization management, and large-scale and standardized management of enterprises. In order to achieve the economic efficiency of enterprises, market efficiency and synergistic business news, online video companies gradually embarked on the path of business mergers and development. However, after the process of the merger of online video companies, the risk of business mergers always exists, which seriously threatens the operation and development of online video companies. This article combines the network video business management and development of the first, the online video business mergers and acquisitions risks and motives were studied and elaborated.