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在国家二胎政策放开后,小葵花儿童药的品牌内核需要借助社会各界的力量,将品牌正能量传递到每一个家庭,加强产品、品牌与消费者之间的情感关系。2017年的品牌营销重点就是区域精耕,让品牌营销的闭环回归到消费者,提高品牌影响力,拉动终端销售。在媒介投放方式上,我们一改药品行业以往“狂轰乱炸”的广告投放方式,将消费者思维运用在媒介形式的创新上,做有的放矢的定制型推广。2017年小葵花儿童药与齐鲁频道的《小葵花安
After the release of the second child policy of the country, the brand kernel of the small sunflower children’s medicine needs to draw on the strength of all sectors of society to transfer the positive energy of the brand to each family and strengthen the emotional relationship between products, brands and consumers. 2017 brand marketing focus is the region intensive, so that brand marketing closed loop return to consumers, improve brand influence, driving terminal sales. In terms of media delivery methods, we have changed the advertising mode in the pharmaceutical industry in the past and used consumer-oriented thinking in the media-style innovation to make targeted and customized promotion. 2017 small sunflower children’s medicine and Qilu channel "small sunflower