教材作为一种特殊的图书,与一般的图书在购买特性上有明显的不同:一般图书的购买决策者、使用者、费用支付者往往是同一个人,而教材图书的购买决策者、使用者、费用支付者经常是分开的。大学教材的购买决策者一般是任课教师,教材费用的支付者是学生,教材的使用者是教师和学生。 Textbooks as a special book, and general books in the purchase characteristics are significantly different: the purchase of ordinary books policy makers, users, fee payers are often the same person, and textbook book purchase decision makers, users, Payers are often separated. The purchase decision makers for university textbooks are generally classroom teachers, the payers for textbooks are students, and the textbooks are for teachers and students.