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在首都机场高速路旁,科健手机的巨幅广告牌伫立着,中科健的总经理郝建学不无得意地告诉记者,“那块牌子是从爱立信手里抢过来的！”境况令人颇费琢磨。当国外手机厂商普遍遭遇“3G噩梦”,诺基亚预亏、爱立信、阿尔卡特彻底放弃手机生产之际,国产手机厂商却开始耐不住寂寞了。去年销量60万部、市场占有率居国内前2位的科健手机,正成为这一等待再次分割的市场的焦点。 联想集团究竟是否会如猜测中那样看中科健手机的生产牌照与日渐规模的品牌优势,将其作为进入手机生产领域的一个切口? 自认为尚很弱小的国产手机厂商精心选在“六一”儿童节集会,成立国产手机企业联盟。那么,在这场被舆论看淡的“群体突围”中,中科健有何突围之道?
Next to the Capital Airport Expressway, a huge billboard for Kejian’s mobile phone stands, and Hao Jianxue, the general manager of China Kejian, told reporters notably that “The piece was taken from Ericsson!” The situation is quite impressive. Feet grinding. When foreign mobile phone manufacturers generally encountered “3G nightmare”, Nokia’s loss, Ericsson, Alcatel completely abandon the production of mobile phones, domestic mobile phone manufacturers have begun to bear the loneliness. The Kejian handsets, which sold 600,000 units last year and had the top market share in the country, are becoming the focus of this market that is waiting to be re-divided. Will Lenovo Group look at the production license of China Kejian Mobile Phone Co., Ltd. and its increasingly large-scale brand advantage as it is guessed, and use it as an incision in the mobile phone production field? The domestic mobile phone makers that are still very weak have been carefully selected as the “61 "Children’s Day rally, the establishment of domestic mobile phone business alliance. Then, in this group of breakthroughs that have been overlooked by public opinion, what breakthrough does Zhongkejian have?