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ADVERTISING PANORAMA2015年10月总第479期双月10日出版中旬刊NO.5 2015 OCT10月刊理论新锐观洞察力责任感再探服务化理论Further exploration research on servitization theory面子意识、广告传播与全球化品牌偏好——一个分析框架An analytical framework on face consciousness,advertising communication and global brand preference“中国元素”的体系构成及相关问题Study on Chinese Element system and related issues广告史研究方法初探——基于中国广告史著作的分析Review on research method of advertising history:Analysis based on Chinese advertising history publications
ADVERTISING PANORAMA, October 2015, Issue 479, February 10th, Mid-term publication, NO.5 2015 OCT, October Monthly Review, Theory, Insight, Responsibility, Responsibility, Service ization, Theory of Pursuit, Advertising Communication, Globalization, brand preference - ——An analytical framework on face consciousness, advertising communication and global brand preferenceThe system composition of Chinese elements and related issues Research method of advertising history——Based on the works of Chinese advertising history Analysis on research method of advertising history:Analysis based on Chinese advertising history publications