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新媒体因其具有快捷性、互动性、大众性等特点,对高校思想政治教育的交互性、亲和力、实效性等方面产生了积极影响,成为高校思想政治教育最具时代性的新阵地。同时,又因其具有虚拟性、开放性、自由性等特点,在助长高校学生“逃离现实”、削弱高校教育的“向心力”、考验高校教师的学习适应能力等方面带来了诸多挑战。因此,如何在新媒体时代利用其资源优势探索出科学、有效的思想政治教育路径,成为高校当前亟待解决的重要课题。
Because of its characteristics such as quickness, interactivity and popularity, the new media has had a positive effect on the interaction, affinity and effectiveness of ideological and political education in colleges and universities, and has become the new era with the most ideological and political education in colleges and universities. At the same time, due to its characteristics of virtuality, openness and freedom, it has brought about such factors as encouraging college students “escaping from reality ”, weakening the “centripetal force ” of university education, and testing the ability of university teachers to learn and adapt Many challenges. Therefore, how to explore the scientific and effective path of ideological and political education through the use of its resources in the new media era has become an important issue to be solved urgently in colleges and universities.