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西方国家的人口在走向老龄化。本世纪下半叶,在那里约三分之一的人群将达到或超过55岁。他们中的许多人将会有成功的职业生涯,并拥有大量财富可供支出。这使得他们有别于他人,成为产品设计师眼中一个有趣的目标群体。目前,老年人通常被认为是一个大型的同类群体。在过去,这或许不算是什么问题,而就当下非常关键的婴儿潮一代而言,情况就大不相同了。他们有不同的观念和要求,不希望被归入一个同类群体。当下的研究与产品发展旨在帮助有缺陷的人群,并基于以下这种观念:当人们逐渐衰老,他们会有更多的需要。对于这群人中的少数,这显然是正确的,不过,所谓的缺陷不会在同一时间发生在所有人身上。本文将展示一种设计方法,适用于不同的老年目标群体,综合考虑他们的成长期(15-25年),他们的年龄以及当下对其所造成的影响。为了对这种方法进行检验,6件收音机设计被创作出来,并在目标群体中展开讨论。十个人参与了这次测试,其中的九人各自选择了代表他们成长期的情绪板,其中的五位选择了自己最喜欢的设计。
The population in western countries is getting older. In the second half of this century, about a third of the population there will reach or surpass 55 years of age. Many of them will have successful careers and have plenty of money to spend. This differentiates them from others and becomes an interesting target group for product designers. At present, the elderly are usually considered as a large peer group. In the past, this may not be a problem, but the situation is quite different for the very crucial baby-boomer generation nowadays. They have different ideas and requirements and do not want to be grouped in the same group. The current research and product development aims to help people with deficits and is based on the notion that as people age, they will have more needs. This is obviously true for the minority of these people, but the so-called flaws do not happen to all at the same time. This article will show you a design methodology that applies to different target groups for the elderly, taking into account their growth period (15-25 years), their age and the current impact on them. To test this approach, six radio designs were created and discussed in the target groups. Ten people took part in the test, nine of whom each chose to represent their growing sentiment board, five of whom chose their favorite design.