争夺客户是全球各大航空公司永无止境的战役。消费者的精明和新对手的涌现,令这场战役越来越白热化,各家公司不得不绞尽脑汁,频频过招,以求分得更可观的市场份额。拉拢高端旅客,打造奢华旅行根据全球商务旅行协会的统计数据,美国的商务旅行消费经过几年的低迷期后,将实现突飞猛进的增长。预计2014年美国商务旅行消费将增长7.1%,达到2930亿美元,而国际旅行领域的 Scramble for customers is the world’s major airlines never-ending campaign. The emergence of smart consumers and new rivals has intensified the battle. Companies have to rack their brains and frequently resort to more market share in order to gain a better market share. Winning high-end travelers to create luxury travel According to the Global Business Travel Association statistics, the United States business travel spending after years of downturn, will achieve rapid growth. US business travel spending is projected to grow by 7.1% in 2014 to reach 293 billion U.S. dollars, while in the international travel arena