选择合适的合作伙伴是开展合作营销的关键。对此,很多企业很谨慎,但是在实际操作中依然会走入某些选择误区,使合作伙伴的选择不能实现有效性和最优化,这给企业以后的合作带来很大的隐患。研究这些选择误区,从而采取有效措施,避免其给企业带来巨大损失,意义重大。 Choosing the right partner is the key to collaborative marketing. In this regard, many companies are cautious, but in practice will still go into some of the wrong choices, so that the choice of partners can not be achieved effectiveness and optimization, which will bring great risks to the future cooperation of enterprises. It is of great significance to study these misunderstandings and take effective measures to prevent them from causing huge losses to the enterprises.