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CI风行世界,成为当今企业竞争国际潮流与发展趋势,世界众多名牌企业,无不借助CI这只“魔手”拓展市场,创造经营奇迹。CI自1998年进入我国企业界后,一大批中国名牌在市场竞争中崛起。企业竞争,不只是商品力、销售力的竞争,更是文化力、形象力的深层次、高水平、全方位竞争。这表明,现代企业的经营力量(简称企业力)除了“商品力”、‘销售力“之外,还须加上”形象力“。
CI popular world has become the current international competition in business trends and trends, many of the world’s brand-name companies, all with the CI ”magic hand“ to expand the market and create business miracles. CI entered China’s business community since 1998, a large number of Chinese brand names in the market competition rise. Enterprise competition, not only the competitiveness of commodities and sales force, but also the cultural level, the image of the deep, high level, all-round competition. This shows that the management power of modern enterprises (referred to as ”enterprise power“) must be supplemented by ”image force “ in addition to ”commodity power “ and ”sales force ".