明锐互动服务沃尔沃的几年里面,如果用一个词来概括数字营销策略的核心,那就是“守正出奇”。作为豪华车市场激烈竞争中的后来者,沃尔沃的竞争对手不仅有更为良好的品牌认知,在传播方面的资源投入也都占据优势。“守正”让沃尔沃的传播紧扣核心目标,让传播有取舍,有侧重,保证品牌和产品在目标消费群中持续构建和提升影响力。“出奇”围绕特定的车型,特别的事件,以不同寻常的 Octavia Interactive Services Volvo within a few years, if one word to summarize the core of digital marketing strategy, it is . As a latecomer in the fierce competition in the luxury car market, Volvo’s competitors not only have a better brand awareness, but also have the resources to invest in communications. “Shouzheng ” Let Volvo’s communication closely linked to the core objectives, so that communication has a choice, focus, to ensure that brands and products continue to build and enhance the influence in the target consumer group. “Bizarre ” Around a particular model, special events to extraordinary