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“2015年,中国经济发展增速放缓,轮胎市场面临内忧外患,频频遭遇倾销、补贴指控,使轮胎出口遭受较大打击:国内乘用胎市场,虽然国内骨干企业产品质量已不输国外,但内资企业的市场份额、经济效益还是明显不如外资品牌。”1月12日,在中国橡胶工业协会组织召开的轮胎企业品牌建设座谈会上,中橡协会长邓雅俐在分析当前市场形势时如是表示。与会轮胎企业认为,究其原因,一方面与国内产业起步晚、消费习惯等因素有关:另一方面,品牌知名度、品牌营销和市场开发手段等方面的差距是更重
“2015, China’s economic growth slowed down, the tire market is facing internal and external problems, frequent dumping, subsidies allegations, the tire exports suffered a greater blow: domestic passenger tire market, although the quality of domestic backbone enterprises have not lost abroad , But the market share of domestic-funded enterprises, the economic efficiency is still not as good as foreign brands. ”" January 12, organized by the China Rubber Industry Association Tire brand building forum, the president of Rubber Association Deng Yali in the analysis of the current market situation So said. Participating tire enterprises that the reason, on the one hand with the late start of the domestic industry, consumer habits and other factors: the other hand, the brand awareness, brand marketing and market development tools, etc. The gap is even heavier