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新轴心时代的中国文化建设是文化自觉、文化自信和文化自强的进程,这就要求深刻把握当代文化应有的特性。当代中国的文化建设需要坚持先进文化的前进方向,文化的先进性成为注目的焦点;需要面向全球化和市场化的时代背景,文化的现代性成为注目的焦点。核心价值体系是当代中国文化建设的内在精神之魂,先进文化则在本质上承载着新轴心时代中国社会的内在精神之魂。现代性的文化倡导充满活力的文化产业、倡导市场调节的文化生产方式、倡导发展国际文化产业的强势文化品牌,是一种面向大众、走向世界的社会主流文化。
The construction of Chinese culture in the new axis era is a process of cultural self-consciousness, cultural self-confidence and cultural self-improvement. This requires profoundly grasping the characteristics of contemporary culture. The cultural construction of contemporary China needs to adhere to the direction of advanced culture and the advanced nature of culture has become the focus of attention. It needs to face the background of globalization and marketization, and the modernity of culture has become the focus of attention. The core value system is the soul of the inner spirit of the contemporary Chinese cultural construction. The advanced culture, in essence, carries the soul of the inner spirit of Chinese society in the new axis era. The culture of modernity advocates a vibrant cultural industry, advocates the mode of cultural production regulated by the market, and advocates the development of a strong cultural brand of international cultural industry. It is a mainstream social culture oriented towards the public and the world.