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当“拼搏、坚持、夺冠”这种励志广告铺天盖地时,国内美妆品牌的“奥运小清新”式的营销能否刮起一阵清凉的蓝色旋风,从人们的“脸上”走进人们的心里。“你可能没看过吴敏霞穿高跟鞋的样子,何姿很有自信的给自己涂一个很红的口红,陈若琳披上皮夹克很帅的骑机车。你只见过陈若琳站在跳板上面,吴敏霞往水里冲,何姿聚齐国旗接受大家的掌声的时刻。”在自然堂拍摄奥运广告的片场上,伽蓝集团首席创意官杨秀
When the “hard work, persist, win” this kind of inspirational advertising overwhelming, the domestic beauty brand “Olympic small fresh ” type of marketing can bring a burst of cool blue whirlwind, from the people “Into the people’s heart. ”You may not have seen Wu Min Xia wearing high heels look, any posture is very confident to yourself a very red lipstick, Chen Ruolin Phi jacket handsome riding a motorcycle you have seen Chen Ruolin standing above the springboard, Wu Min Xia to Shui Chong, He Zi gather Qi national flag to accept the applause of everyone. "In the nature hall shooting Olympic advertising film studio, Garan Group Chief Creative Officer Yang Xiu