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网络营销是电子商务专业的核心课程,相对于市场营销,网络营销具有较强的实践性和应用性。然而,快速发展的电子商务专业中,网络营销的教学现状不容乐观,沿用传统的教学模式往往难以真正发挥教学实效。本文通过对中职网络营销课程教学中存在的问题进行分析,结合网络营销教学实践,提出了教学模式创新的建议。
E-commerce is the core of e-commerce network marketing courses, relative to marketing, Internet marketing has strong practicality and applicability. However, in the rapid development of e-commerce major, the current situation of internet marketing teaching is not optimistic. It is often difficult to use the traditional teaching mode to really exert its teaching effectiveness. Based on the analysis of problems existing in the teaching of online marketing course in vocational education, this paper puts forward suggestions on how to innovate the teaching mode by combining with the teaching practice of internet marketing.