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近年来,客运营销辅助决策系统在青藏铁路公司客运经营工作中起到的作用至关重要。客运营销辅助决策系统作为先进实用的旅客运输统计分析平台,综合收集业务系统数据,多角度动态掌握客流与运力资源的变化趋势,提供有针对性的分析决策数据;同时可以根据多层次、多角度的分析,为客运管理人员提供辅助决策信息,通过数据分析调整售票策略,从而达到企业挖潜提效的目的。
In recent years, the role played by Passenger Marketing Aid Decision System in the passenger transport business of Qinghai-Tibet Railway Company is of crucial importance. As an advanced and practical passenger transport statistical analysis platform, Passenger Transport Aid Decision System collects business system data comprehensively and dynamically grasps the changing trend of passenger flow and transport capacity resources from multiple perspectives and provides targeted analysis and decision data. At the same time, according to the multi-level and multi-angle Analysis, passenger management information to assist decision-making, through the data analysis and adjustment of ticketing strategies, so as to achieve the purpose of tapping the potential enterprises.