随着我国经济的进一步发展以及科学技术的全面进步,电视商业广告因此发展到了一个前所未有的高度,电视商业广告为拉动经济、刺激消费带来了重要的助力。本文主要围绕着我国电视商业广告的特点、西方电视商业广告的主要特点、我国电视商业广告的优势与缺陷、以及西方电视商业广告的优势与缺陷四个主要方面展开了论述与分析,旨在全面加强我国的电视商业广告得到良好的发展,为我国国民经济的提高做出重大贡献。 With the further development of our economy and the all-round progress in science and technology, commercial television commercials have therefore developed to an unprecedented height. Television commercial advertisements have provided an important boost to stimulate the economy and stimulate consumption. This paper mainly discusses the characteristics of China’s commercial television commercials, the main features of Western TV commercials, the advantages and disadvantages of commercial television in China, and the advantages and disadvantages of Western TV commercials. The strengthening of our commercial television commercials has been well developed and made a significant contribution to the improvement of our national economy.