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近年来,随着患者自主选择医药产品几率的不断增加,医药市场呈现出群雄逐鹿的景象,医药包装则成为了角逐者手中的一大“利器”。目前,医药包装陆续采用纸盒包装,其生产效率、印刷和成型效果、综合成本及卫生安全性是制药企业最为关心的五大要素,这也催生了医药纸盒包装设计行业的发展。为了有效刺激消费者的购买欲,设计师开始借助整合策划理论体系,力图与品牌策划、营销策划相结合,使医药纸盒包装更能体现医药产品的核心价值,从而提升医药纸盒包装的外观设计品味。
In recent years, with the increasing probability that patients choose their own medical products, the medical market shows a crowded scene. Medical packaging has become a big “weapon” in the hands of contenders. At present, the pharmaceutical packaging has been using carton packaging, its production efficiency, printing and molding effects, comprehensive costs and health and safety is the pharmaceutical companies are most concerned about the five elements, which also gave birth to the pharmaceutical carton packaging design industry. In order to effectively stimulate the desire of consumers to purchase, designers began to make use of the integrated planning theory system in an effort to integrate with brand planning and marketing planning so that the pharmaceutical carton packaging can better reflect the core value of pharmaceutical products and enhance the appearance of the pharmaceutical carton packaging Design taste.