几乎在报纸世界的每一个角落,都会有人在研究读者。没什么可奇怪的,我们的报纸曾是城镇生活中广告与消遣的惟一载体,可叹的是这黄金时代已一去不复返.报纸的发行量近些年来一直处于下跌曲线。值得欣慰的是,报纸从业人士已经摸索出一些报业营销技巧.事实证明,所谓现代读者没有时间花费在报纸上的说法。也是站不脚的,只要运作得法.天地还是很广阔的。归根结底,争取读者的招数无论新的旧的,其实质是服务与理解。本文基于美国若干家报纸的实践。对发行市场营销的规律与特点,特别是最新的手法与经验予以概括与总结,以供报业同仁参考。 Almost every corner of the newspaper world, there are people who are studying readers. It goes without saying that our newspaper was once the only vehicle for advertising and entertainment in urban life, but the golden age has gone by no means. The circulation of newspapers has been declining in recent years. Fortunately, newspaper practitioners have explored some newspaper marketing techniques, and it turns out that modern readers do not have time to spend in the newspapers. Is also a standstill, as long as the law works. The world is still very broad. In the final analysis, regardless of the new old fight for the reader tricks, its essence is service and understanding. This article is based on the practice of several U.S. newspapers. On the distribution of marketing laws and characteristics, especially the latest practices and experiences to be summarized and summarized for the newspaper colleagues reference.