近年来,鞍山市博物馆在免费开放过程中,始终坚持“三贴近”的原则,把每一项工作做实、做细、做好,力争把社会效益和群众需求放在首位。尤其是在展现地方历史亮点的工作中,不断追求以人为本的设计理念,取得了可喜的成果。本文将以黄瓦窑为例,介绍该馆在推广活动中采取的“展、研、讲、宣”做法。 In recent years, Anshan City Museum in the free and open process, always adhere to the principle of “three closer ”, every work done, do fine, do a good job, and strive to social needs and the needs of the masses first. Especially in the work of showing the historical highlights of the place, the constant pursuit of the people-oriented design concept has yielded gratifying results. This article will take Huangwa Kiln as an example to introduce the “exhibition, research, speaking and publicizing” practices adopted by the museum in its promotion activities.