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随着国民经济的飞速发展,人们的物质和生活水平不断提高,市场对于既舒适又实惠的经济型酒店的需求量越来越大,面对强有力的竞争对手,酒店如何提升核心竞争力成为了重要关注的问题。本文通过对经济型酒店发展现状的分析,找到现代酒店存在的普遍问题,进而研究影响经济型酒店核心竞争力的主要因素构成,最后提出提高核心竞争力的手段和策略。
With the rapid development of the national economy, people’s material and living standards continue to rise, the market demand for both comfortable and affordable economy hotel is growing, in the face of strong competitors, how to enhance the core competitiveness of hotels become Important issues of concern. Based on the analysis of the development status of economy hotels, this article finds the common problems existing in modern hotels, and then studies the main factors that affect the core competitiveness of economy hotels. Finally, it proposes the means and strategies to improve the core competitiveness.