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产品的低碳性受到企业和消费者的广泛关注.文章考虑包含一个制造商和一个销售商的供应链,假设市场需求量与产品低碳度正相关,与产品价格负相关,建立了基于顾客低碳选择行为的低碳供应链分散决策和集中决策模型,最优解表明,与分散决策情形相比,集中决策的产品价格以及企业的低碳投入减少,而顾客需求量和供应链的总利润变大,文中给出了供应链的制造商和销售商协同进行集中决策的条件.进一步地,文章重点研究了顾客低碳选择行为对供应链集中决策的影响,解析和计算分析结果表明,随着顾客低碳偏好的增加,虽然供应链低碳投入,产品价格呈指数增长,但供应链总利润也呈指数增长,因此,存在顾客低碳偏好下,供应链将会选择进行低碳投入.
The low carbon content of products is widely concerned by enterprises and consumers.The article considers the supply chain including a manufacturer and a seller, assuming that the market demand is positively correlated with the product’s low carbon and negatively correlated with the product’s price, Low-carbon choice behavior of low-carbon supply chain decentralized decision-making and centralized decision-making model, the optimal solution shows that compared with the case of decentralized decision-making, centralized decision-making product prices and low-carbon enterprise investment decreased, while customer demand and supply chain total The paper gives the conditions for the manufacturers and sellers in the supply chain to make centralized decision-making.Furthermore, the article focuses on the impact of customer’s low-carbon selection behavior on the centralized decision-making of the supply chain, and analyzes and calculates the results of the analysis, With the increase of customers’ low carbon preference, although the supply chain has a low carbon investment and product prices have exponentially increased, the total profit of the supply chain has also exponentially increased. Therefore, the supply chain will choose low-carbon investment in the presence of customers with low carbon preferences .