台标作为电视媒体视觉识别系统的重要组成部分,通常都是特定地域人文、精神和文化的浓缩与概括,以独有的视觉审美和文化内涵承载着电视媒介的精神理念和个性特色,是视觉传播的重要一环。综览中国诸多电视台的台标设计,虽然从形式上看呈现的是现代构成理念,但从审美特征和哲 As an important part of TV media visual recognition system, the logo is usually concentrated and generalized in the human, spirit and culture of a specific region. The unique visual aesthetic and cultural connotation bear the spiritual concept and personality characteristics of the television media. An important part of communication. Overview of many Chinese television station logo design, although the formal point of view is the concept of modern composition, but the aesthetic characteristics and philosophy