“瓯江文化”即为瓯江流域历史沉积下来的传统文化和现代文化的总和,深入开展特色的节庆活动是打造“瓯江文化”知名品牌的有力举措。一、节庆活动对打造“瓯江文化”的意义特色的节庆活动指某个城市或区域在特定时期特有的节庆活动。通过举办特色节庆活动,使城市或地方的知名度得到提升。近年来,丽水市开展的市级摄影节、景宁畲乡三月三、龙泉剑瓷节、青田石雕节华侨节、缙云公祭轩辕黄帝、云和玩具节、松阳开茶节、遂昌的汤显祖文化节等都是“瓯江文化”的精品和 “Oujiang Culture ” is the sum of the traditional culture and modern culture deposited in the history of the Oujiang River basin. Carrying out the special festival activities in depth is a powerful measure to create a well-known brand of Oujiang Culture. First, the festival activities to create “Oujiang culture ” significance of the festival activities refers to a city or region in a specific period of special festivals. Through the holding of special festivals, the city or place to enhance the visibility. In recent years, Lishui Municipal Market Photography Festival, Jingning She Township on March 3, Longquan Sword Festival, Qingtian Stone Festival Overseas Chinese Festival, Jinyun Memorial Xuanyuan Yellow Emperor, Yunhe Toy Festival, Songyang Tea Festival, Suichang Tang Xian Zu Culture Festival are all “Oujiang culture” and quality