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信息技术的快速发展,对传统传播媒介造成巨大的冲击。网络思维的多样化、网络沟通交流的直观性和便捷性,对企业职工的思维方式、价值取向、道德行为、心理发展等方面产生着越来越大的影响。同时,便捷的网络工具使传统的说教式的思想政治工作显得越来越弱势。所以,掌握企业员工真实的诉求,创新并延伸网络思想政治工作,成为企业思想政治工作的一项重要内容。
The rapid development of information technology has had a huge impact on the traditional media. The diversification of network thinking and the intuitiveness and convenience of network communication have a growing influence on the way of thinking, value orientation, moral behavior and psychological development of employees. At the same time, convenient web-based tools have made traditional discourse-based ideological and political work more and more vulnerable. Therefore, grasping the true demands of employees, innovating and extending network ideological and political work has become an important part of the ideological and political work in enterprises.