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研究中国传统美术色彩对现代视觉传达设计的影响的目的在于找到更加正确认知传统与现代相互影响的途径,以便在理解的基础上实现传承和发展。本文通过分析中国传统美术色彩的特点与成因,阐释了其深刻的文化性,并分析了中国传统美术色彩对现代视觉传达设计的影响,以及现代视觉传达设计应用传统美术色彩需注意的问题。
The purpose of studying the influence of Chinese traditional art color on modern visual communication design is to find a way to more correctly understand the interaction between tradition and modernity so that inheritance and development can be realized on the basis of understanding. By analyzing the characteristics and causes of Chinese traditional art color, this paper expounds its profound cultural characteristics and analyzes the influence of traditional Chinese art color on modern visual communication design as well as the problems that modern visual communication design should pay attention to when applying traditional art color.