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近年来,随着市场经济的飞速发展人们的生活水平日益提高,在物质需求得到满足的背景下,人们开始对自己的生活提出了更高的精神需求,而旅游作为一种既放松身心,又能充分体会旅游当地风土民情和人文精神的方式受到了人们的热烈欢迎。要切实提高旅游活动的质量来提高地方旅游产业的竞争实力,首先就必须充分对旅游资源中的文化内涵进行挖掘,以确保给人们带来更加创新的旅游体验。
In recent years, with the rapid development of the market economy, people’s living standards have been increasing day by day. People have begun to put higher demands on their own lives in the context of material needs being met. Tourism, The way to fully understand the customs, customs and humanities of the local people in tourism has been warmly welcomed by people. To effectively improve the quality of tourism activities to improve the competitiveness of local tourism industry, we must first fully tap the cultural connotation of tourism resources to ensure that people bring more innovative tourism experience.