“招牌”，古人称之为“招幌”。“招”的本义是“召”，即召唤。《楚辞·招魂序》王逸注云：“招者，召也；以手曰招，以言曰招。”由此引申，不论何种方式呼唤人物，均称之“曰招”。酒旗称酒招，初时是无字的布帘，以后帘上题写了店铺名号，继而又以木牌代替。“幌”，本来? “Signs”, the ancients called “strokes.” The original meaning of “trick” is “call”, that is, summon. “The order of Chu Ci spirits” Wang Yi Note cloud: “recruit, call also; hand said move, said in words.” Thus extended, no matter what kind of call for characters, are called “said trick.” Wine flag said wine trick, the beginning is a wordless drapery, after the curtain on the title of the store name, and then replaced by a wooden sign. “Sapporo”, originally?