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从微观低碳经济的角度出发,建立了企业在碳限额政策,碳限额与交易政策以及在碳限额与交易政策下进行绿色技术投入三种情形下的定价策略模型。研究结果表明:(1)在碳限额政策下,企业的最优定价和期望利润均不会大于在无限额下的最优定价和期望利润。(2)在碳限额与交易政策下的最优定价低于无限额下的最优定价,高于碳限额下的最优定价。此时,企业的最优定价主要取决于限额时的产品边际利润大小,企业的期望利润主要取决于政府的初始碳配额量;(3)在碳限额与交易政策下,进行绿色技术投入后的最优定价低于无限额下的最优定价,此时,企业最优定价主要取决于限额时的产品边际利润大小;(4)在碳限额与交易政策下,适当的绿色技术投入能够增加生产企业期望利润。
From the perspective of micro-low-carbon economy, we set up a pricing strategy model under three scenarios: carbon quotas, carbon quotas and trading policies, and green technology inputs under carbon quotas and trading policies. The results show that: (1) Under the carbon quota policy, the optimal pricing and expected profits of the enterprises will not be greater than the optimal pricing and expected profit under the unlimited. (2) The optimal pricing under the carbon limit and trading policy is lower than the optimal price under the limit, which is higher than the optimal price under the carbon limit. At this point, the optimal pricing of the enterprise mainly depends on the marginal profit of the product at the time of the quota. The expected profit of the enterprise mainly depends on the initial carbon allowance of the government. (3) After the green technology investment under the carbon quota and trading policy Optimal pricing is lower than the optimal price under the limit. In this case, the optimal pricing of the enterprise mainly depends on the marginal profit of the product at the limit. (4) Under the carbon quota and trading policy, proper green technology investment can increase production Business expectations profit.