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随着电子商务深入人们的生活的各个方面,其不仅改变了人们的生活方式和生产方式,电子商务的市场也由蓝海趋向红海化,从城市扩散到农村。在2015年4月为了共同开创云南省“互联网+”的新局面,云南政府与阿里巴巴集团携手制定了战略合作框架协议。云南大理宾川成为“农村淘宝”项目首个吃螃蟹的人,也同时享受到了电子商务带来的丰富报酬,随后通海县、宣威、会泽、文山等地纷纷加入“农村淘宝”的大家庭之中,呈现出一派星星之火可以燎原之势。这次阿里在云南举办的“农村淘宝”项目不仅为“农产品进城”与“网货下乡”的双向流通搭建了平台,也为云南村民脱贫致富打开了新的大门和高速通道。
As e-commerce deepens people’s life in all aspects, it not only changes people’s way of life and production methods, but also changes the market of e-commerce from the Blue Ocean to the Red Sea and from the cities to the countryside. In April 2015, in order to jointly create a new situation of “Internet +” in Yunnan Province, the Yunnan government and Alibaba Group jointly formulated a framework agreement on strategic cooperation. Yunnan Dali Binchuan become “rural Taobao ” the first person to eat crabs, but also enjoy the rich remuneration brought by e-commerce, then Tonghai County, Xuanwei, Huize, Wenshan and other places have joined the “rural Taobao ”Family, showing a party can start a prairie fire. The “Rural Taobao” project held by Ali in Yunnan not only set up a platform for the two-way flow of “agricultural products into the cities” and “net goods going to the countryside”, but also opened new doors for the villagers to get out of poverty and get rich in Yunnan Province And high-speed access.