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随着在线视频业竞争的不断加剧,YouTube加入Netflix、Hulu等玩家的阵营,推出付费频道YouTube Red。然而,“内容细分+付费服务”的策略固然精细,但也面临错过最佳入场时机的质疑。成立十年的YouTube堪称全球最大的视频网站,它每月可吸引超过10亿次点击,因此也是最受欢迎的网站之一。2014年,YouTube网站的年收入达到约40亿美元。然而令很多行业分析家大跌眼镜的是,YouTube一直未能实现盈利。诚然,令人咋舌的海量视频为YouTube吸引了天文数字般的点击率和流量(平均每天80亿次
As the competition in the online video industry continues to intensify, YouTube joins camps for players such as Netflix and Hulu to launch paid channel YouTube Red. However, the strategy of “content subdivision + paid service ” is fine, but also face the challenge of missing the best time to admit. The 10-year-old YouTube, the world’s largest video site, attracts over 1 billion clicks per month and is therefore one of the most popular sites. In 2014, YouTube’s annual revenue reached about 4 billion U.S. dollars. However, many industry analysts stumble glasses, YouTube has not been profitable. Admittedly, the staggering mass video has attracted astronomical click-throughs and traffic to YouTube (an average of 8 billion daily