看到这句话,我笑了。这是“定位”理论之王阿尔·里斯在《广告的没落公关的崛起》一书中,讲嗨时自然顺出的一句,这本让公关人热血沸腾的书,深扒了公关的价值。里斯深谙传播之道,树立一个新观点,最好找一个靶子,攻击一定要出其不意。抬公关,就对准我们的兄弟——广告。里斯以广告为靶子的这些名句让公关人浑身激灵。 See this sentence, I laughed. This is the “positioning ” theory of Al Arris in the “rise of the decline of advertising,” a book about hi naturally out of the line, this book for public relations enthusiastic blog, the value of public relations . Reese is well versed in communication, setting a new point of view, it is best to find a target, the attack must be unexpected. Raise the PR, we aim at our brother - advertising. Reese to advertise these targets for the public relations who are full of excitement.