广告是一种宣传方式,它是在商品经济条件下产生并随着商品经济的发展而发展的一种有特定涵义的事物.概括地说,广告是企业事业单位和机关、团体、公民个人自己承担费用,通过一定的媒介或形式,为传递信息、树立形象、提出建议或意见而进行的宣传.由于广告使用了各种宣传媒介和先进的传播技术,具有很强的传播功能,所以它已被广泛地运用于各个领域,涉及到社会的政治、济济、科学技术、文化教育、体育卫生等各个方面的内容,因而它也必然对社会产生极大的影响.在实践中我们看到,合法、真实、科学地进行广告宣传,对传递信息、发展经济、指导消费、促进国际经济贸易和技术的交流与合作以及其它各项事业的发展都将发挥重要作用;反之,如果进行违法的 Advertising is a propaganda method. It is a kind of thing with specific meaning that is produced under the conditions of commodity economy and developed along with the development of commodity economy. Generally speaking, advertising is an enterprise’s institution, institution, group, individual citizen himself. Costs, through certain media or forms, for the dissemination of information, establish an image, make recommendations or advice for the promotion. As advertising uses a variety of promotional media and advanced communication technology, has a strong communication function, so it has It is widely used in various fields and involves social politics, economics, science and technology, culture and education, sports and health, and so on. Therefore, it also has a great influence on society. In practice, we have seen that , true and scientific advertising campaigns will play an important role in transferring information, developing economy, guiding consumption, promoting international economic and trade and technological exchanges and cooperation, and the development of other undertakings;