传统媒体品牌仍具有不可估量的价值;在报业新一轮竞争中,品牌的公信力影响力依然是集团发展的有力支持,继续发挥极其重要的作用。全媒体趋势中,人们更注重新式武器的装备,这当然是重要的。但在高度重视全媒体发展的同时,不能忽略品牌对全媒体的牵动作用。报业集团应确立 The traditional media brand still has immeasurable value. In the new round of competition in the newspaper industry, the brand’s credibility influence is still a powerful support for the development of the Group and continues to play an extremely important role. It is of course important that people pay more attention to the equipment of new weapons in the all-media trend. However, while attaching great importance to the development of all media, we can not ignore the brand’s influence on the whole media. Newspaper group should be established