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以中国移动手机阅读基地为例,从手机阅读的种数和类别、畅销总榜单前100名、市场指标概况、原创榜和女生榜畅销前10名等4个方面进行了统计分析,并认为手机阅读业务能够迅速获得成功的原因在于以下7点:中国移动大力投入、内容精准定位、目标读者明确、有效利用碎片化时间、版权路径清晰、支付方式便捷、营销方式独特。
Taking China Mobile’s mobile phone reading base as an example, this paper makes a statistical analysis on four aspects of the number and category of mobile phone reading, top 100 best-selling list, market index overview, top 10 best-selling original list and girls’ rankings, The reasons for the rapid success of the mobile phone reading business lies in the following seven points: China Mobile is strongly involved in providing precise content targeting with clear and targeted audiences, effective use of fragmentation time, clear copyright paths, convenient payment methods and unique marketing methods.