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近十多年来,“学术规范”这个词在中国大陆学术界有些时髦。上个世纪九十年代中后期开始,在几家学术期刊的大力倡导之下,来自于社会学、经济学、法学、文学等主流人文社会科学领域的学者,纷纷加入有关“学术规范”的讨论中来。相对而言,广告学界对这场讨论的参与已经有些滞后了。
In the past decade or so, the term “academic norms” has been somewhat fashionable in academia in mainland China. Since the middle and late 1990s, scholars from the mainstream of humanities and social sciences such as sociology, economics, law and literature have joined the academic circles of “Academic Standards” In the discussion. Relatively speaking, the advertising community’s participation in this discussion has lagged behind.